Components of a B2B or B2C MarTech Stack

It is not a secret that buying, owning, and maintaining a car costs a significant amount of money. Especially now, when gas prices are high and continue to increase. What if you could avoid paying as much as you do right now? Even while still getting to where you need to go?

Many city dwellers can. In fact, many people from Chicago are already dumping their vehicles and becoming reliant on rideshare. Current research has shown that it is in fact cheaper to use services such as Uber and Lyft in cities including Chicago, Los Angeles, New York, among others.

However, some people are hesitant to use these services due to all of the negative news stories reporting violent crimes involving drivers of such services. However, some services such as Uber are introducing safety features to help riders feel more comfortable reaching someone in case of emergency. It also helps hold drivers accountable by creating a stronger sense of authority, of being watched.

There are many benefits to using these rideshare services in bigger cities. In bigger cities drivers tend to have to pay to park their vehicles in addition to other typical costs such as gas, repairs, affordable auto insurance, etc.

On the other hand, some reports say that the cost of using rideshare will not be cheaper than owning a car until 10 years from now. But, it just depends what is best for the individual budget. In fact, news sites have even developed calculators to see if ridesharing is beneficial to your budget. Another detail that the calculator includes is the cost of time. A detail often overlooked by the monetary costs of things, but a detail equally, if not more valuable to people.

Additionally, there are options to “pool” with other rideshare users to eliminate even more costs. This option is not always the best depending on the intentions of your trip, but can be especially helpful for the commute to work, for example.

The increase in regular rideshare users creates another problem, unfortunately. The amount of cars picking up passengers has disrupted the flow of traffic in certain regions of the city, especially in Chicago. They have even increased fines of traffic violations.

The tickets and gas prices also seem to be turning away some drivers as they pay out of pocket for each item, in addition to possible rideshare insurance. But, drivers who discover that there is a growth in the city population using their services may attract attention to drivers hoping to make more money.

This then creates an issue for rideshare companies who are already struggling to pay their workers. Companies such as Uber who are providing benefits to European drivers, the costs will not go down anytime soon for them.

Online Games: A Bittersweet Treat

They say the human body can go without food for 3 weeks, 3 days without water, typically 7-8 minutes without air. Did you notice I just listed the 3 essentials primarily needed to sustain human beings or life for that matter? The question is why all of a sudden I decided to go all science or encyclopedia on you.

What if I was to tell you while conveniently ignoring our evolution from monkeys, we have evolved to a level where these three things are no longer the only things that we need to sustain life. Knowingly unknowingly, intentionally or unintentionally, slowly and steadily it has crawled its way as one of the fundamentals for survival. I am of course talking about mobile phones and its minions (tablets, smartwatches and stuff).

If we all be honest with ourselves, I guess 90% people will agree with me when I say that we cannot live without our mobile phones for longer than a minute. Call it a force of habit, being enslaved to them or whatever but that is the sad truth that none of us want to face. With social networking playing a pivotal role in the lives of people of all age groups, people seem as if they are infused with a need to become “cool” and as a result, the need for mobile phones has risen drastically. That vibration and sound of receiving a message have become more imperative than eating, sleeping, and all day-to-day activities.

Phantom notification syndrome (the tendency of someone to believe they got a notification when they have actually not) is not just an observation about the youth but for almost all people with a “smartphone” these days. It is as if we have been programmed to check up on our phone every minute or two for no suggestive reason. And if it is not to check up on our zero messages it is either to take a selfie, or just to console ourselves we are looking fine, or to play games. In a very rare instance, it is a task outside these 3 categories.

And if we examine objectively, after messaging/texting/tweeting/Instagramming, the next favorite thing of people is to tire out their fingers playing games.

After WhatsApp, Facebook, Twitter, Instagram this is the thing in common in all devices. So simple and yet so addictive. The craze for the online game is such that at a point even I started playing it and I don’t remember how my following month passed. I mean there cannot be a single person who does not daily get flooded with games requests daily. It’s hard to put to words as to what makes the mobile game this addictive it’s dope sound effects, its ever-increasing difficulty as you progress, its simple interface, or what, is a mystery yet to be solved. But there is one thing laid down in concrete – it’s definitely going to stay a favorite among people for a long time to come.

Speaking in the context of phones, Matthew Perry aka Chandler Bing would say “You feel complete when you hold it”. Phones are everywhere. And all those phones, unified by this delicious game apart from the regular social apps. And swiping the screen to match 3 candies has proven itself as the best time killer. Given the fact it is totally free has more and more people a slave to bust their stress on innocent candy.